Create Your Graphic Identity Training Course
Key information
Upcoming sessions
Would you like to schedule this training on a specific date? Contact us by email or via the contact form.
Description of the training: Create Your Graphic Identity Training Course
This training guides you through creating a complete, professional graphic identity: logo, visual world, brand style guide and variations. Over five highly practical days, you learn to formalise a positioning, design a coherent logo, define colours and typography, then produce a style guide and ready-to-use materials. By the end, you have a solid identity and clear rules to apply it everywhere.
Good to know
- Practice-oriented training, with around 60% guided exercises
- Option to work on your own projects
- Small group of 1 to 3 participants for personalised support
- Led by an expert trainer
- Certificate of completion provided
Objectives of the training: Create Your Graphic Identity Training Course
By the end of the training, you will be able to:
- Formalise a positioning and a creative brief
- Design a legible, adaptable logo
- Define a colour palette and a typographic system
- Build a clear brand style guide
- Roll out the identity across materials (print and web)
- Prepare mockups and ready-to-use files
Prerequisites of the training: Create Your Graphic Identity Training Course
- Be comfortable with the computing environment
- Some basics in a graphic design program are a plus
Because every participant is unique, a personalised discussion with our expert allows us to design a training course perfectly aligned with their objectives, level and professional challenges.
Target audience of the training: Create Your Graphic Identity Training Course
Entrepreneurs, freelancers, communication managers, junior graphic designers and anyone wishing to create or redesign a professional visual identity.
Detailed programme of the training: Create Your Graphic Identity Training Course
Positioning and brief
- Understanding the stakes of a brand identity. Analysing the target audience and competitors. Writing a creative brief. Building a moodboard.
Logo design
- Research and concept sketches. Vector construction of a logo. Variations and versions (colour, monochrome, favicon). Sizing rules and clear space.
Colours and typography
- Choosing a coherent, accessible palette. Defining a typographic system. Pairing and prioritising styles. Contrast and legibility.
Brand style guide
- Structuring a clear, usable style guide. Rules for using the logo and colours. Iconography and visual style. Templates and layouts.
Variations and mockups
- Rolling out the identity on print materials (card, stationery). Rolling out on web and social media. Creating presentation mockups. Preparing and delivering the final files.
The advantages of this training
- This training: focuses on practice with around 60% guided exercises; lets you work on your own files or projects; takes place in a small group of 1 to 3 participants; is led by an expert trainer; and leads to a certificate of completion.
FAQ
What is a visual identity and what does it contain?
A visual identity is the set of graphic elements that make a brand recognisable: logo, colour palette, typography, image style and variations. It visually conveys the brand's positioning. The training guides you step by step through building it completely.
What is the difference between a logo, a brand style guide and a brand identity?
The logo is the main recognition mark; the brand style guide is the manual that governs its use and that of the colours and typography; the brand identity is the broader whole (visual, tone, values) that expresses the brand's personality. The training links these three levels in a concrete project.
What is an adaptable (responsive) logo?
An adaptable logo exists in several versions suited to different contexts: full, simplified, icon, monochrome, positive/negative. This ensures its legibility on a shopfront sign as well as on a social media avatar. The training teaches you to design these variations from the very start.
Who is this training for?
Entrepreneurs, freelancers, communication managers, junior graphic designers and anyone wishing to create or redesign a professional visual identity.
What are the prerequisites?
Be comfortable with the computing environment. Some basics in a graphic design program are a plus.
How long is the training?
The training lasts 5 days, i.e. 35 hours, on-site at your premises or remotely.
Is the training hands-on?
Yes: around 60% of the time is devoted to guided exercises, in a small group of 1 to 3 participants, with an expert trainer.
Can the training be personalised?
Yes, the content, pace and dates are tailored to your project. A preliminary discussion allows us to adjust the training to your level.