MB-280 Training Course: Dynamics 365 Customer Experience Analyst
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Description of the training: MB-280 Training Course: Dynamics 365 Customer Experience Analyst
The MB-280 – Dynamics 365 Customer Experience Analyst training prepares you to configure and operate the Dynamics 365 customer experience model-driven apps, namely Dynamics 365 Sales and Dynamics 365 Customer Insights. Over 5 days, you learn to customise Microsoft Dataverse, set up sales management, unify customer data and design personalised journeys, while leveraging Microsoft 365 Copilot for Sales. This programme covers the official MB-280T01 to T04 series and prepares you for the MB-280 certification exam.
To complete your Dynamics 365 and Power Platform learning path, also explore our MB-800 Training Course – Dynamics 365 Business Central, our Power Apps Training Course and our Power BI Training Course.
Good to know
This training course includes numerous exercises (60% practical) to enhance learning. Even if you are the only one registered, the session will still take place (except in cases of force majeure). A preliminary interview is held between the participant and/or a company representative in order to fully assess the participant’s profile (level, needs, professional context, challenges, etc.).
Assessment : during the training course, the trainer assesses the participants’ progress through multiple-choice questions, role-playing exercises and practical work. Participants receive a certificate of completion at the end of the training course.
This training course is part of our Power Platform Training Courses. Explore our full Power Platform programme to automate, analyse and build no-code business applications.
Objectives of the training: MB-280 Training Course: Dynamics 365 Customer Experience Analyst
By the end of the training, the participant will be able to:
- Configure the Dynamics 365 customer experience model-driven apps.
- Customise Microsoft Dataverse (tables, columns, security, user experience).
- Implement lead, opportunity and order management in Dynamics 365 Sales.
- Use Customer Insights – Data and Customer Insights – Journeys to unify data and build customer journeys.
- Deploy and use Microsoft 365 Copilot for Sales.
- Prepare for the MB-280 certification exam.
Prerequisites of the training: MB-280 Training Course: Dynamics 365 Customer Experience Analyst
Familiarity with Microsoft Power Apps and basic data modeling principles is recommended. General knowledge of Dynamics 365 and the Microsoft ecosystem is a plus.
Detailed programme of the training: MB-280 Training Course: Dynamics 365 Customer Experience Analyst
Configure the model-driven apps (Dataverse)
- Discover the customer experience model-driven apps. Create tables and columns. Work with Microsoft Dataverse. Understand the Sales + Customer Insights architecture (MB-280T01).
Customise the user experience and security
- Configure the user experience of a model-driven app. Forms, views, dashboards. Security model, roles and customisations. Low-code best practices (MB-280T01).
Dynamics 365 Sales: leads, opportunities, orders
- Set up lead and opportunity management. Organise the product catalogue. Process sales orders. Configure Dynamics 365 Sales for team success (MB-280T02).
Copilot for Sales and relationship selling
- Leverage relationship selling features, the Sales accelerator and Sales Insights. Deploy and use Microsoft 365 Copilot for Sales, inside and outside Dynamics 365 (MB-280T02).
Customer Insights – Data: unify customer data
- Understand the value of a customer data platform (CDP). Ingest data into Customer Insights – Data. Create unified customer profiles and segments to target audiences (MB-280T03).
Customer Insights – Journeys: journeys and campaigns
- Design personalised experiences with Customer Insights – Journeys. Create marketing assets (emails, texts). Deliver via segment- and trigger-based journeys. Wrap-up project (MB-280T03/T04).
Course highlights
- covers the full official MB-280T01 to T04 series;
- prepares you for the Microsoft MB-280 certification exam;
- alternates theory with hands-on labs (60% practice);
- runs in a small group of 1 to 3 participants, sessions guaranteed from a single registrant.
FAQ
What is the MB-280 certification?
MB-280 is the Microsoft “Dynamics 365 Customer Experience Analyst” certification. It validates skills in configuring Dynamics 365 Sales and Customer Insights.
Which products are covered?
Dynamics 365 Sales, Dynamics 365 Customer Insights (Data and Journeys), Microsoft Dataverse and Microsoft 365 Copilot for Sales.
Who is this training for?
Functional consultants, customer experience analysts, and IT, sales or marketing professionals leveraging Dynamics 365.
How long is the MB-280 training?
The training lasts 5 days (35 hours) and covers the MB-280T01 to T04 series, in a small group of 1 to 3 participants.
What are the prerequisites?
Familiarity with Microsoft Power Apps and basic data modeling principles.