AI for Digital Marketing Training Course
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Description of the training: AI for Digital Marketing Training Course
AI fits into digital marketing at several levels: content production (ChatGPT, Claude, Gemini) to write articles, newsletters and social posts; visual creation (DALL·E, Midjourney, Canva AI) to generate brand visuals; SEO (building semantic clusters, search intent, editorial briefs); personalisation (scoring, segmentation, dynamic emails). The MFE-IT training gives you a turnkey workflow over 2 days.
What is the best AI for marketing?There is no single “best” AI: each tool has its strength. ChatGPT (OpenAI) excels at writing and brainstorming. Claude (Anthropic) is known for long, nuanced texts. DALL·E is ideal for consistent marketing visuals. Canva AI adds graphic finishing and brand guidelines. The training teaches you to combine these tools and write effective prompts (role, context, format, constraints).
Will AI replace marketing jobs?AI does not replace marketing jobs but profoundly transforms practices: time saved on repetitive tasks (drafts, variations, visuals), higher expectations on strategy, brand, creativity and analysis. Profiles who master prompt engineering and can integrate AI into their workflows will have a clear advantage. The training is designed precisely to make you self-sufficient with this integration.
How long is the AI for Digital Marketing training at MFE-IT?Our AI for Digital Marketing training at MFE-IT lasts 2 days, i.e. 12 hours, delivered remotely (recorded sessions). Day 1: getting started with ChatGPT, prompt engineering, persona, content writing. Day 2: SEO, multi-channel adaptation, video scripts, editorial calendar, DALL·E and Canva. 60% hands-on practice, sessions guaranteed from a single registrant, maximum 3 participants.
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Our sessions are guaranteed from a single registrant, with no risk of postponement (except in cases of force majeure). A prior interview takes place between the participant and a company representative to fully take into account the participant’s profile (level, needs, professional context, challenges, etc.). Evaluation: during the training, the trainer assesses participants’ learning progress through quizzes, role-plays and practical exercises. Participants receive a certificate of achievement at the end of the training. This training is part of our catalogue. Discover our other AI training courses to fully harness the potential of machine learning, LLMs and generative AI.
Objectives of the training: AI for Digital Marketing Training Course
- By the end of this training, each participant will be able to:
- Leverage the main generative AI platforms (ChatGPT, DALL·E, Canva AI) in a responsible marketing context.
- Write precise prompts tailored to different communication objectives.
- Produce high-value content–blog articles, social media posts, newsletters–with the help of AI.
- Apply the fundamentals of search engine optimisation (SEO) when designing AI-assisted content.
- Design professional visuals consistent with a brand identity using AI image generation.
- Structure and manage a publication calendar integrating AI tools to gain consistency and efficiency.
Prerequisites of the training: AI for Digital Marketing Training Course
No advanced technical skills are required: the training is aimed at marketing, communication or editorial profiles. Regular use of office tools and the web is nonetheless recommended. Each participant benefits from an individual interview with our trainer before the session starts, in order to adjust the course to their level, objectives and professional environment.
Target audience of the training: AI for Digital Marketing Training Course
Marketing managers, communication officers and editorial directors wishing to accelerate their content production with AI. Community managers, web writers and freelance content creators looking to gain productivity and quality. SME executives, consultants and digital project managers eager to adopt generative AI tools for their content strategy.
Detailed programme of the training: AI for Digital Marketing Training Course
Day 1–Getting started with ChatGPT and producing text content
- Opening and framing (10:00–10:30): Round table, individual and collective objectives
- Overview of the AI tools covered: ChatGPT, DALL·E, Canva
- Discovering ChatGPT: potential and limits (10:30–11:30): How a language model works
- Regulatory framework: data confidentiality, GDPR and responsible use
- The art of prompting: writing effective instructions (11:30–13:00): Anatomy of a good prompt: role, context, format, constraints
- Common pitfalls and iteration techniques
- Workshop: write and refine a series of prompts on concrete marketing cases
- Building your persona and defining your editorial line (14:00–15:30): Mapping your audience: profiles, expectations and buying journey
- Workshop: generate a detailed persona with ChatGPT and derive editorial angles from it
- Writing with AI: from draft to publishable content (15:30–17:00): Brainstorming topics and catchy titles
- Structuring a blog article or newsletter
- Workshop: collaboratively write an introduction and an article outline
- Day wrap-up (17:00–18:00): Discussion, open questions and recap of day 1 takeaways
Day 2–SEO, AI visuals and editorial management
- Optimising your content for search engines (10:00–11:30): Key SEO concepts: silo architecture, keyword clusters, user intent
- Using ChatGPT to structure a semantic cluster and identify content opportunities
- Adapting content across multiple channels (11:30–13:00): Turning a long article into a LinkedIn post, Instagram carousel or marketing email
- Adjusting tone and format to the target platform
- Workshop: from a source text, produce three variations with ChatGPT
- Producing video and social media content (14:00–15:30): AIDA, PAS and 4U frameworks
- Generating short scripts, hooks and engaging descriptions
- Workshop: write a video script and a set of social media posts
- Building your AI-assisted editorial calendar (15:30–16:30): Method for planning a month of publications across several channels
- Automating the generation of recurring ideas and drafts with ChatGPT
- Creating striking visuals with DALL·E and Canva (16:30–17:30): Writing effective image prompts for DALL·E
- Editing, assembling and formatting visuals in Canva
- Ensuring graphic consistency with the company’s brand guidelines
- Training wrap-up (17:30–18:00): Overall summary, individual roadmap and additional resources
Course highlights
- Focuses on AI applied to digital marketing
- Covers content, SEO and AI-generated visuals
- Builds on a hands-on, two-day editorial workflow
- Prepares you to run an AI-assisted editorial strategy
FAQ
How do you use AI in digital marketing?
AI fits into digital marketing at several levels: content production (ChatGPT, Claude, Gemini) to write articles, newsletters and social posts; visual creation (DALL·E, Midjourney, Canva AI) to generate brand visuals; SEO (building semantic clusters, search intent, editorial briefs); personalisation (scoring, segmentation, dynamic emails). The MFE-IT training gives you a turnkey workflow over 2 days.
What is the best AI for marketing?
There is no single “best” AI: each tool has its strength. ChatGPT (OpenAI) excels at writing and brainstorming. Claude (Anthropic) is known for long, nuanced texts. DALL·E is ideal for consistent marketing visuals. Canva AI adds graphic finishing and brand guidelines. The training teaches you to combine these tools and write effective prompts (role, context, format, constraints).
Will AI replace marketing jobs?
AI does not replace marketing jobs but profoundly transforms practices: time saved on repetitive tasks (drafts, variations, visuals), higher expectations on strategy, brand, creativity and analysis. Profiles who master prompt engineering and can integrate AI into their workflows will have a clear advantage. The training is designed precisely to make you self-sufficient with this integration.
How long is the AI for Digital Marketing training at MFE-IT?
Our AI for Digital Marketing training at MFE-IT lasts 2 days, i.e. 12 hours, delivered remotely (recorded sessions). Day 1: getting started with ChatGPT, prompt engineering, persona, content writing. Day 2: SEO, multi-channel adaptation, video scripts, editorial calendar, DALL·E and Canva. 60% hands-on practice, sessions guaranteed from a single registrant, maximum 3 participants.