Training Course Microsoft Dynamics 365 Marketing MB-220
- Price
- Duration
- Number of hours
Even if you are the only one registered, the session will still take place (except in cases of force majeure).
Description of the Training Course Microsoft Dynamics 365 Marketing MB-220
Master the key features of Microsoft Dynamics 365 Marketing. Designed for digital marketing and CRM professionals, it allows you to design personalised customer journeys, manage multi-channel campaigns and analyse marketing performance on a large scale. Comprehensive training to optimise customer engagement and take full advantage of the Dynamics 365 ecosystem.
Also discover our MB-800 Microsoft Dynamics 365 Business Central Training Course.
Format
Remote (recorded sessions).
GOOD TO KNOW
This training course includes numerous exercises (60% practical) to enhance learning. Even if you are the only one registered, the session will still take place (except in cases of force majeure). A preliminary interview is held between the participant and/or a company representative in order to fully assess the participant’s profile (level, needs, professional context, challenges, etc.).
Assessment : during the training course, the trainer assesses the participants’ progress through multiple-choice questions, role-playing exercises and practical work. Participants receive a certificate of completion at the end of the training course.
This training course is part of our Power Platform Training Courses. Explore our full Power Platform programme to automate, analyse and build no-code business applications.
objectives of the Training Course Microsoft Dynamics 365
By the end, each participant will be able to :
- Master the key features of Dynamics 365 Marketing
- Design and automate personalised omnichannel campaigns
- Manage segments, leads, customer journeys and engagement scores
- Analyse marketing performance with targeted KPIs
- Learn how to configure the marketing environment in accordance with Microsoft best practices
Prerequisites
- Basic knowledge of marketing processes (B2B/B2C)
- Experience with Dynamics 365 or another CRM solution is desirable
- Proficiency with web tools, marketing automation, email marketing, or CMS
Because each participant has a unique background and expectations, a preliminary interview with our expert allows us to precisely identify their objectives, level and professional challenges. This enables us to tailor the training content to ensure relevant and personalised learning.
Target Audience
IT or marketing professionals who wish to learn how to use Dynamics 365.
Detailed of the Training Course Microsoft Dynamics 365
Introduction to Dynamics 365 Marketing
Architecture, use cases, integration with the rest of the Dynamics 365 ecosystem (Sales, Customer Insights, etc.).
Marketing environment configuration
Initial configuration, user management, domains, integration with Customer Voice and other applications.
Segmentation, contact and lead management
Creation of dynamic and static segments, lead qualification, scoring rules, and progression through the marketing funnel.
Creation of campaigns and customer journeys
Design of emails, landing pages, forms, and configuration of automated multichannel journeys.
Events, webinars and interactive marketing
Organisation of physical and online events, integration with Teams/Webinar, participant tracking.
Analysis, reporting
Dashboards, KPIs, behavioural insights.
The advantages of this training course :
• You will master all the pillars of the Microsoft Dynamics 365 Marketing solution: segmentation, scoring, customer journeys, and multichannel campaigns.
• 60% of the training is devoted to practical application, ensuring immediately transferable operational skills.
• You will learn how to configure the environment according to Microsoft best practices, reducing errors and increasing implementation efficiency.
• Ideal for marketing or CRM professionals looking to move to a unified, manageable platform.
• By choosing this training course at MFE-IT, you are also investing in a charitable cause : part of the fee is donated to charities.
FAQ – Microsoft Dynamics 365 Marketing (MB-220) Training
What is MB-220?
MB-220 was Microsoft’s certification for Dynamics 365 Customer Insights – Journeys (formerly Dynamics 365 Marketing) Functional Consultant. It validated skills in customer journey design, segmentation, lead management, event marketing, and integration with Customer Insights – Data. Microsoft has retired MB-220 in favor of an updated Customer Insights certification path. MFE-IT trains marketing consultants on the modern Dynamics 365 Customer Insights stack.
What is Dynamics 365 Customer Insights?
Dynamics 365 Customer Insights is Microsoft’s marketing and customer data platform (CDP). It has two pillars: Customer Insights – Data (unified customer profiles, segmentation, predictions) and Customer Insights – Journeys (real-time and segment-based journey orchestration, content, analytics). It replaces the older Dynamics 365 Marketing brand. The MFE-IT MB-220 training covers both pillars with hands-on labs.
How do you create a customer journey in Dynamics 365?
A customer journey in Customer Insights – Journeys is built visually: define the trigger (segment entry, real-time event, signup), then add steps — emails, SMS, push notifications, branches based on engagement, wait points, and Customer Voice surveys. Each step has detailed analytics. Through MFE-IT’s hands-on approach, learners build and test multi-step journeys during the training.
Is Dynamics 365 Marketing the same as Customer Insights?
Microsoft has rebranded Dynamics 365 Marketing as part of Customer Insights – Journeys. Existing customers transitioned automatically. The new branding reflects a unified marketing + customer data platform. Our MFE-IT training course on MB-220 / Dynamics 365 Marketing reflects this current naming and the unified Customer Insights experience.
Would you like to know about upcoming sessions ?
Would you like to schedule this MB-220 Microsoft Dynamics 365 Training Course on a specific date ? Contact us by email or by filling out the contact form.